BOSTON -- Sept. 24, 2004 -- Extraprise(R), the international consulting firm and its partner salesforce.com (NYSE: CRM), the market and technology leader in on-demand customer relationship management (CRM), will host an invitation-only luncheon featuring joint customer Current Analysis to discuss innovative approaches for dramatically improving customer interactions. The focus of the event will be on developing a roadmap for turning the voice of the customer into strategies that create value. The luncheon will take place at the 21 Club in New York City on Tuesday, September 28, 2004.
Founded in 1997, Current Analysis is a leading competitive response solutions company dedicated to delivering rapid, tactical and action-oriented intelligence on highly volatile markets, such as e-business and telecommunications. The company broke the mold of traditional research firms by embracing Internet technology to deliver vital competitive intelligence to help companies respond quickly and effectively to competitive threats and opportunities.
Bob Blair, Current Analysis' Chief Financial Officer, will discuss the issues his company faced in improving their interactions with customers and prospects; how they worked with Extraprise and salesforce.com to achieve their desired results; the impact on the bottom line to date; and their future plans to continue driving customer satisfaction. At the onset of the project, Current Analysis was in a period of rapid growth and systems requirements were outpacing existing tools. With all of its business units using different systems and processes, there was no 360-degree view of the customer available. Extraprise and salesforce.com worked together to rectify this problem, and today Current Analysis has a more thorough understanding of its customers and their behaviors.
David Rudnitsky, Vice President of Northeast Enterprise Sales at salesforce.com will discuss the success of salesforce.com's on-demand model for CRM, while Extraprise addresses how its methodology, The Extraprise Way, can combine with salesforce.com technology to produce a robust solution for a wide-range of CRM initiatives.
"This event is the first in a series that will showcase how our clients are improving the value of the interactions with their customers and prospects by utilizing solutions deployed by Extraprise and its strategic partners," said Chad Gottesman, Extraprise Vice President of Marketing. "At this event, together with salesforce.com and our customer Current Analysis, we'll highlight ways companies can turn stale CRM initiatives into productive, high-return strategies for creating and maintaining customer value."
For more information on the Extraprise and salesforce.com luncheon visit Extraprise on the Web at www.extraprise.com or call Director of Marketing, David Nace at 617-880-4017.
About Extraprise
Extraprise(R) makes companies more valuable by unifying their customer acquisition, management, and retention initiatives. The company's Insight-to-Interaction (i2i) solutions combine data management, business insight, demand generation, and customer management. Clients use Extraprise services to make their business insights actionable throughout their marketing, sales, and service channels. Extraprise is the first consultant to span the traditional categories of systems integrator and marketing service provider (MSP). Solutions are available on premise and as on demand services at the company's hosting centers. Extraprise is headquartered in Boston and London with offices across the U.S. and Europe. Extraprise is on the Web at www.extraprise.com.
About salesforce.com
Salesforce.com is the market and technology leader in on-demand customer relationship management (CRM). Through its award-winning salesforce.com family of products, the company provides a comprehensive suite of CRM services to help enterprises of all sizes, industries and geographies meet the complex challenge of managing customer information. Salesforce.com also offers sforce, the salesforce.com client/service platform, to allow customers and independent software vendors to customize and integrate salesforce.com, as well as build their own on-demand enterprise applications. As of July 31, 2004, salesforce.com manages customer information for approximately 11,100 customers and approximately 168,000 paying subscribers including Advanced Micro Devices (AMD), America Online (AOL), Automatic Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group), Dow Jones, Polycom and SunTrust Banks. Salesforce.com is headquartered in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM". For more information please visit http://www.salesforce.com or call 1-800-NO-SOFTWARE.
