Affinity Internet Launches Full-Service Online Advertising Agency

FORT LAUDERDALE, Fla. -- Oct. 5, 2004 -- Affinity Internet, the leading web services provider for small to medium-sized businesses (SMBs), today further leveled the Internet playing field between SMBs and large enterprises with the launch of ValueTraffic, giving customers a full-service online advertising agency at an affordable price.

For $100 a month, Affinity's team of online marketing experts analyzes, executes and manages the customer's online advertising campaign, giving SMBs the power and expertise of a seasoned marketing department. ValueTraffic, which has been available as a beta service since the beginning of September (already serving more than 100 customers), guarantees that a customer's ads will be seen at least 10,000 times per month and includes a dedicated Affinity account manager. The ValueTraffic team analyzes the customer's web site, advises on improvements, identifies targeted sites on which to advertise, develops the ads and purchases advertising on the customer's behalf, all resulting in qualified visitors and sales and saving SMBs time they can use to serve their customers, and grow their business.

"ValueTraffic delivers real value to SMBs. Others in the online marketing space offer tools for SMBs to do it themselves, but we are the only ones that do it all for our customers, resulting in quality traffic to their sites at an affordable price," said Peter Chambers, CEO, Affinity Internet. "This is a true breakthrough for SMBs, given it is the first time a full-service online advertising agency is available at a reasonable price."

The most recent SMB Application and Web Survey from the Yankee Group cited minimal traffic to their web sites as one of the biggest challenges for SMBs on the web. ValueTraffic directly addresses this problem by removing the time-consuming and often frustrating process of planning, maintaining and executing an effective online marketing program at a price that makes the service accessible.

"Even with the wide availability of online marketing tools, many small businesses continue to struggle with low traffic to their web sites," said Helen Chan, senior SMB analyst at the Yankee Group. "Affinity Internet's new ValueTraffic offering is a hands-on approach that demystifies online marketing for both SMBs with web sites and pre-online SMBs, desiring to use online marketing methods to advertise their business."

"ValueTraffic is further proof that Affinity has cracked the code for reaching SMBs and meeting their online needs," said Chambers. "By providing real value and partnering with our customers through offerings like ValueTraffic and our bundled premium services suites, Affinity is helping small businesses achieve real, measurable success through their web sites at prices that allow them to do it profitably."

ValueTraffic is available to both existing Affinity customers and non-customers. New customers do not have to have a hosting account with Affinity to sign up for the service. More information can be found at www.valueweb.com.

About Affinity Internet

Affinity Internet (www.Affinity.com) is dedicated to providing its customers with exceptional value and outstanding service. The company's seven-point value proposition is focused on ensuring that its products, services and support exceed the needs and expectations of its customers. This guides Affinity Internet in everything the company does.

Affinity Internet empowers hundreds of thousands of small to medium-sized businesses with the cutting-edge tools, services and support they need to write their own Internet success stories.