Mirror Image Drives The Golf Channel to Reduce Image Delivery Costs by More Than 67 Percent
12 October 2004
WOBURN, Mass. -- Oct. 12, 2004 -- Mirror Image(R) Internet, an adaptive network for online content, application and transaction delivery, today announced The Golf Channel, the world leader in golf news and entertainment, has selected the company's Global Content Caching solution to seamlessly deliver portions of its dynamic online content to users worldwide. By leveraging the unlimited capacity of Mirror Image's patented network, TheGolfChannel.com was able to save 67 percent in delivery costs and is better able to handle traffic spikes associated with popular golfing events, such as the four major tournaments: the Masters, the U.S. Open, the British Open and the PGA Championship.
As more people rely on the Internet as a primary news source, media companies are recognizing the importance of being prepared to handle traffic increases associated with breaking news and event-driven information. After evaluating a handful of offerings, The Golf Channel selected Mirror Image's content delivery solution for its robust architecture and the ability to reliably deliver its content to users worldwide, regardless of user location or peaks in demand.
"As a premiere provider of sports content, TheGolfChannel.com has more than 60 million subscribers who regularly access its site to gather golf information and view tours, tournaments and championships," said Mirror Image's Chief Technology Officer Bob Hammond. "Mirror Image is able to assure media companies, like TheGolfChannel.com, that when major events occur and new information becomes available, they will be equipped to deliver the highest quality experience to their online visitors."
The Golf Channel joins CXO Media, Forbes.com, New England Cable News, StreamingMedia.com and other leading media companies that leverage Mirror Image's adaptive network to successfully deliver content to millions of users worldwide.
About Golf Channel.com
The Golf Channel (www.thegolfchannel.com), co-founded by Arnold Palmer and owned by Comcast Corp., features a programming schedule that includes more live golf coverage than any other network -- an extensive blend of golf competition from around the world -- as well as news, instruction and original productions, such as the popular realty series The Big Break. In addition to being the exclusive television home of the Nationwide Tour, European Tour and Canadian Tour, The Golf Channel is the exclusive cable home of the Champions Tour and televises other competition from the LPGA Tour, USGA, PGA of America, PGA Tour of Australasia and Sunshine Tour of Southern Africa.
About Mirror Image Internet
Mirror Image(R) Internet, an adaptive network for online content, application and transaction delivery, provides innovative Web computing solutions that offer e-businesses a smarter way to create more engaging Web experiences for users worldwide. With an enterprise-class platform combining an optimal mix of connectivity, processing power and storage, Mirror Image gives retail, advertising/media and software companies the control they need to deliver the Right Content to the Right Customer at the Right Time. Principally owned by Xcelera Inc. (AMEX:XLA), Mirror Image increases revenue opportunities, reduces infrastructure costs and improves customer satisfaction for Global 2000 enterprises, e-businesses and service/hosting providers worldwide through its corporate headquarters in Woburn, Massachusetts. For additional information, please visit www.mirror-image.com or call 866-374-4113.
