FOSTER CITY, Calif. -- Nov. 30, 2004 -- newScale(R), Inc., the market leader in Service Delivery Management (SDM) software, today announced the opening of a new office in London, England to service the increasingly multi-national newScale customer base, as well as spearhead sales of SDM solutions throughout Europe. newScale RequestCenter(R) is already in use in more than 50 countries worldwide.
European operations will be headed up by Dominic O'Riley, who joins the company as newScale vice president of Europe, Middle East, and Africa (EMEA). Mr. O'Riley has more than 20 years of international experience in sales, marketing, and general management in the high technology industry. His background includes vice president, Asia Pacific and EMEA for Peregrine Systems and vice president of sales for Biomni Ltd.
"This international location is an important step in serving our customers' European operations, while also providing a launch pad to reach out to a new set of customers around the world," declared David Satterwhite, newScale senior vice president of worldwide sales. "For many of our existing customers, delivering services is a global issue, involving a broad range of service delivery professionals as well as service recipients who may be located on any number of continents and across multiple time zones. Our continued investment to support these global operations is yet another proof point of our leadership position in the Service Delivery Management market."
About newScale, Inc.
newScale, Inc. is the leader in Service Delivery Management software that enables Global 2000 companies to run internal service organizations like a business by automating service ordering, managing service delivery and tracking delivery performance across internal and external service providers. Services might include upgrading a laptop, setting up a new server, hosting an application, or the myriad of services required before a new employee can start work. newScale Global 2000 customers, including AIG (American International Group), AT&T Wireless, HP, ING Insurance and Starbucks Corporation, are realizing bottom line savings, increased employee productivity and improved internal customer satisfaction. For more information, please visit the newScale Web site at www.newscale.com or call 650-403-7700.
