NEW YORK -- Jan. 12, 2005 -- A new, free do-it-yourself toolbar that allows web publishers and content providers to create their own Internet Explorer-based search toolbar has been released by EffectiveBrand (http://effectivebrand.com). The toolbar requires no technical expertise or hosting on the part of the site publisher, while providing the publisher with powerful user retention features such as off-site search, RSS news feeds and one-way instant messaging. The toolbar is created through a simple four-step online wizard and maintained through a web-based admin program which then automatically updates all downloaded toolbars for that publisher the next time the user launches the browser.
One web site using the EffectiveBrand toolbar, Blog Search Engine, says that its toolbar has attributed to a jump in total site searches. "Since distributing over 600 Blog Search toolbars to our users, we have seen an increase of 10% in total searches, more traffic and branding, and an increase in revenue," said Loren Baker of Blog Search Engine. Jeremy McCully of Taborama, a Guitar music directory, adds, "With EffectiveBrand, I was able to quickly and easily create a toolbar to let users search my site's content. I had it live within minutes."
EffectiveBrand is a property Effective-I, a provider of software infrastructure solutions. Email support@EffectiveBrand.com or visit http://effectivebrand.com for more information.
