NEW YORK -- Feb. 7, 2005 -- 24/7 Real Media, Inc. (Nasdaq: TFSM), a pioneer in interactive marketing and technology, today announced that The Associated Press (AP) has adopted Open AdStream(R) Central as its exclusive ad serving solution. The AP, the world’s largest newsgathering organization, will use Open AdStream to serve third-party advertising within syndicated news stories on its Custom News network.
More than 450 newspaper and broadcast Web sites are part of AP’s Custom News network, a private-label solution in which AP news appears on hosted pages in the look and feel of the participating media site. When users click on AP headlines on a Custom News site, they are brought to a hosted page that is delivered by the AP. Under the arrangement with 24/7 Real Media, Open AdStream Central will serve the ads appearing within AP stories on these pages. These pages generate more than 35 million impressions each month.
24/7 Real Media’s Open AdStream Central allows AP to take advantage of the convenience of using a fully hosted service for hundreds of sites, which can take care of ad serving, system management, reliability, redundancy hosting and upgrades. The scalability of Open AdStream Central’s strong, reliable architecture makes it possible to add new sites as they come on board, safely and easily managing the growth of its network.
Jane Seagrave, director of AP Digital, cited 24/7 Real Media’s reliable and scalable platform and its track record of providing top-notch service to its interactive media partners. “Open AdStream will give us the ability to seamlessly serve and manage our ad campaigns on more than 450 hosted Web sites around the world,” she said.
Robert Tas, 24/7 Real Media’s senior vice president - media and technology, said, “The Associated Press is a recognized pioneer and innovator in the news business and we are pleased to join forces to supply them with the best in ad serving technology. By switching to Open AdStream Central, the AP can ensure the best user experience for the 6 million news enthusiasts who visit hosted sites.”
Developed with some of the world’s leading publishers, Open AdStream enables organizations to control individual ad deliveries, generate detailed reports and maximize ad placements across their entire network of Web sites. Among 24/7 Real Media’s Open AdStream clients are Weather.com, WWE, AccuWeather, G4TechTV, FoxNews.com, Lycos and Forbes.com.
About The Associated Press
Founded in 1848, The Associated Press is the world’s oldest and largest newsgathering organization, providing content to more than 15,000 news outlets with a daily reach of 1 billion people around the world. Its multimedia services are distributed by satellite and the Internet to more than 120 nations. For more on the AP, visit http://www.ap.org/ or http://www.apdigitalnews.com/hosted.html.
About 24/7 Real Media, Inc.
24/7 Real Media, a pioneer in interactive marketing and technology, targets and delivers audiences for publishers and marketers. Our customers generate increased revenue and profits through media and search services, coupled with one seamless platform of serving, targeting, tracking and analytics technologies. The company is headquartered in New York, with offices in other major U.S. cities, Canada, Europe and Asia. For more information, please visit www.247realmedia.com. 24/7 Real Media: Delivering Today. Defining Tomorrow.
