TOKYO -- June 7, 2005 -- AT&T today announced it has implemented a global Internet Protocol Virtual Private Network (IP VPN) at Shiseido Co. Ltd., a leading global cosmetic company. The new network is already operating successfully, connecting Shiseido International Corp. in New Jersey with Shiseido Europe in Paris and Shiseido Japan.
With a global cosmetics brand and worldwide business operations, Shiseido exchanges vital information such as customer orders, sales, manufacturing and advertising management around the world. Shiseido decided to revamp its global network to cope with the increasing amount of data and to improve its business efficiency. By selecting AT&T, Shiseido has significantly increased its bandwidth and improved overall cost-effectiveness.
“One of the key factors in our decision to select AT&T was based on the company’s managed data network services experience. AT&T’s network demonstrated a near-perfect service record with extremely high reliability. Furthermore, we felt that its global customer support system as well as monitoring systems would be a great help to our operations,” said Osamu Tejima, Deputy General Manager, Strategic Information System Planning Division of Shiseido.
“It is very significant to us that a worldwide brand like Shiseido has praised AT&T’s network reliability and global and seamless support system,” said Norihiko Minato, President of AT&T Japan.
In addition to its new global network, Shiseido has been using a domestic IP VPN network and secure IP services from AT&T that enable employees to connect remotely to applications from outside the company’s offices.
About Shiseido Co., Ltd.
Shiseido, whose headquarters are located in Ginza, Tokyo, was established in 1872 and is listed on the First Section of the Tokyo Stock Exchange. It sells cosmetics in about 70 countries worldwide, under a global brand strategy. Besides cosmetics, Shiseido delivers products and services such as toiletries, salons, beauty-oriented nutritional products, and pharmaceuticals. The company’s president and CEO is Shinzo Maeda.Shiseido has approximately 24,700 employees globally, is capitalized at approximately 0.6 billion US$, and had consolidated net sales of 6.1 billion US$ in FY2004. For more information, please refer to the company’s website at http://www.shiseido.co.jp.
About AT&T
For more than 125 years, AT&T (NYSE 'T') has been known for unparalleled quality and reliability in communications. Backed by the research and development capabilities of AT&T Labs, the company is a global leader in local, long distance, Internet and transaction-based voice and data services.
