SAN MATEO, Calif. -- July 14, 2005 -- Siebel Systems, Inc. (Nasdaq:SEBL), the leading provider of customer-facing solutions, today announced that BIC Graphic USA, a world-class supplier of custom-imprinted products for the promotional products industry, chose Siebel CRM OnDemand for its hosted CRM solution. Siebel CRM OnDemand allowed BIC Graphic to increase productivity, improve its sales process, and manage and measure its sales activities by tailoring the solution for distributor sales.
Established in 1978, BIC Graphic USA offers a wide range of high-quality, innovative custom-imprinted writing instruments and complementary products. BIC's outstanding customer service has proven instrumental in its success and longevity. Its products are backed by industry-leading services and programs that help BIC distributors deliver high-quality logo promotional items to customers.
"Through Siebel CRM OnDemand, we are consistently documenting customer knowledge and making it available to sales reps," said Mike McEldowney, Director of Information Technology, BIC Graphic USA. "Our decision to go with Siebel was based on speed of implementation and the ability to gain a 360-degree view of our customers and partners. Through this technology we are providing superior levels of customer service and are better able to improve management of our marketing activities. In addition, Siebel's real-time analytics give us a greater awareness of the complete supply chain."
About BIC Graphic USA
Founded in 1978, BIC Graphic USA (ASI 40480, PPAI 114147) is a leading supplier to the $14.9 billion promotional products industry. Its facilities, located in Clearwater and St. Petersburg, Florida, manufacture, assemble, print, and package BIC and Sheaffer products. BIC Graphic USA is a division of BIC USA Inc., headquartered in Milford, Connecticut. BIC Corporation is a leading worldwide manufacturer of stationery products, lighters, and shavers, and is a subsidiary of Societe BIC S.A., located in Clichy, France. Visit BIC Graphic at www.bicgraphic.com.
About Siebel Systems
Siebel Systems is the world's leading provider of customer-facing solutions that deliver demonstrable business results and long-term competitive advantage. Siebel's multichannel offerings allow organizations to intelligently manage and coordinate all customer interactions across the Web, contact center, field sales/service force, branch/retail network, and indirect and partner distribution channels. Siebel solutions draw upon the company's best-in-class capabilities in customer relationship management (CRM), business intelligence, and customer data integration and can be deployed as licensed software or as a hosted service.
