Kiptronic Announces Dynamic Ad Network for Podcasting

SAN FRANCISCO -- Jan. 17, 2006 -- Kiptronic, a leading ad network for the podcasting industry, today announced the introduction of the Kiptronic Podcast Marketplace. The Kiptronic Podcast Marketplace represents a dynamic new way for podcasters to connect with advertisers in an open marketplace.

Kiptronic's patent pending ad insertion technology allows the podcasting community to add sponsorships to their content at their pace while providing advertisers with a central exchange where they can connect with the topical podcasts they're interested in. The Kiptronic Podcast Marketplace provides an open approach to developing sponsorship programs that allows the podcaster to stay in control of their content and what type of advertising runs on their podcasts.

Kiptronic's automated insertion technology allows ads to be inserted into podcasts dynamically, on-the-fly, at the point of download, freeing the podcaster from many of the labor-intensive tasks associated with current sponsorship approaches. Among the many features of the Kiptronic Podcast Marketplace:

-- Flexibility to manage large ad campaigns: Using the Kiptronic Podcast Marketplace, a podcaster can manage a variety of sponsorships with multiple advertisers. Advertisers, in turn, can launch a variety of ads as a campaign progresses.

-- Geographic targeting: The Kiptronic Podcast Marketplace allows an advertiser to select the appropriate metro areas and podcasts for their message, obviating the need to strike multiple deals in multiple cities.

-- Spoken word endorsements: Through the Kiptronic Podcast Marketplace, podcasters and advertisers can develop a variety of sponsorship approaches. The Kiptronic system allows an advertiser to approve of the spoken word endorsements they find best represent their message.

"Podcasting has come a long way in a short time, but with innovative approaches to sponsorships, it can go farther," said Jonathan Cobb, founder and chief executive. "Our unique insertion technology allows the podcaster and advertiser to develop sponsorship programs at their pace, in an open environment. Podcasters retain control of their content while advertisers can connect with the targeted programming they're looking for."

Initial partner

Kiptronic today also announced a wide-ranging partnership with Liberated Syndication, a premiere media distribution service. Kiptronic will serve as the sponsorship network engine for the thousands of podcasters who use Liberated Syndication for podcast hosting and related services.

"Liberated Syndication is pleased to be partnering with Kiptronic to deliver sponsorship opportunities to our 2600 podcaster customers," said David Wildman Mansueto of Libsyn. "With a few clicks of a mouse, Libsyn podcasters can connect with appropriate sponsors, form a trusted relationship, and strike deals at their own pace though the Libsyn-Kiptronic developed program. We have forged a great working relationship with the Kiptronic team as we all share similar views and goals for an open and fair market place for the new era of media delivery."

Liberated Syndication can be found at www.libsyn.com.

Acoustica, IODA, IndieFeed and the Radio Memories Network sign on

Kiptronic today also announced that top-tier podcasters IndieFeed and Radio Memories Network, and advertisers Acoustica, an audio and music recording software company, and the Independent Online Distribution Alliance have joined the Kiptronic Podcast Marketplace.

"Given our wide-ranging podcasting content, a partner like the Kiptronic Podcast Marketplace will be key for us going forward as we build a stable of appropriate advertisers such as Acoustica," said podcaster Dennis Humphrey. "We need to be able to deliver the right sponsors to the right audience and Kiptronic's flexible, open approach allows us to do that while we retain control of our content."

The Radio Memories Network is currently sponsorships from Acoustica using the Kiptronic Podcast Marketplace through March 1st, 2006.

"Acoustica is pleased to be an initial sponsor of the Radio Memories Network through the Kiptronic Podcast Marketplace," said Dave Raimondo, director of sales and business development for Acoustica. "Our potential customer base is clearly moving in lock step with developments such as podcasting, and there targeted features of Kiptronic are a perfect fit for our marketing and advertising needs."

The radio Memories Network can be found on the Web at http://www.radiomemories.libsyn.com.

IndieFeed can be found at http://blindingflashes.blogs.com/indie_feed/welcome/.

Acoustica can be found at http://www.acoustica.com.

The Independent Online Distribution Alliance can be found at http://www.iodalliance.com.

About Kiptronic

San Francisco-based Kiptronic enables podcasters to efficiently take advantage of advertising opportunities without giving up control of their content. Our unique Kiptronic Podcast Marketplace features insertion technology that allows podcasters to develop the advertising programs they want while providing the visibility, flexibility and return-on-investment that advertisers require from their campaigns. Podcasters no longer have to manually insert ads into their content -- With Kiptronic, it happens on-the-fly. Using Kiptronic's technology, podcasters can turn their content into a business at their pace. Advertisers, in turn, can access a wealth of targeted podcasts tailored for their specific message. Power to the Podcasters!