NORTHBROOK, Ill. -- April 13, 2006 -- Think Partnership Inc. ("THK") (AMEX:THK); the Company) today announced that the Company has entered into a letter of intent to acquire IceRocket.com, LLC ("IceRocket"), which operates a comprehensive real-time search engine that focuses on blogs and RSS, providing its visitors the latest in top news, business, technology, health, and sports stories, and also helps its customers to search for website information, images, and cell phone pictures. See www.icerocket.com for more information.
IceRocket, based in Dallas, Texas, is co-owned by Internet communications magnate Mark Cuban and Chief Executive Officer Blake Rhodes. Blake Rhodes will continue to serve as IceRocket's CEO following the closing.
"I am thrilled that IceRocket is uniting with Think Partnership, enabling us to connect the huge and growing blogging community to the business opportunities and network provided by Think Partnership, especially Litmus Media's Valid Click network and PrimaryAds' affiliate marketing network," said Blake Rhodes. Mr. Rhodes further stated that "we have spent significant time evaluating many opportunities within the interactive marketing and advertising space, and have concluded that Think Partnership was clearly positioned as one of the premier companies in our market as well as being a leading edge technology based company with the resources to execute on this exciting opportunity."
"I am looking forward to the completion of this deal and working with Think Partnership. Both of our companies are focused on providing the highest integrity services to our users and building core enabling technology that can eliminate click fraud and "splogging" on our networks in real time." said Mark Cuban, of IceRocket.
Closing of the transaction is subject to a number of conditions including a mutual due diligence investigation of IceRocket and THK, mutually acceptable definitive documentation, an amendment to THK's loan agreement with Wachovia Bank, Board of Director approvals, and other closing conditions.
T. Benjamin Jennings, chairman of Think Partnership, stated, "We view our acquisition of Litmus Media and this merger with IceRocket as marking a new beginning for our company. The integration of our intellectual capital and technology resources will set a new standard for the online advertising, marketing, blogging and search industries."
"Mark Cuban's and Blake Rhodes' whatever-it-takes attitude and commitment to winning has a natural extension into their business ventures and IceRocket is a perfect example. They have everyone's attention with IceRocket's weblog-specific search features and they continue to add other outstanding features that help fill a void in the marketplace," stated Think Partnership's Chief Executive Officer Gerard M. Jacobs.
Scott Mitchell, president of Think Partnership, stated, "IceRocket's new and revolutionary approach to eliminating "splogging" is very consistent with Think Partnership's pursuit to maintaining integrity and maximizing value to advertising clients throughout our increasingly comprehensive network. IceRocket will provide Think Partnership with an innovative platform to help our advertisers leverage the rapidly increasing traffic generated by the popularity of blogs."
About IceRocket
IceRocket, a privately owned and operated search engine, is a global leader in real-time search services on the Internet, providing new and more powerful ways for people to find exactly what they are looking for. IceRocket has innovative blog search technology to search the blogosphere. See www.icerocket.com for more information.
About Think Partnership
Think Partnership Inc. is based in Northbrook, Ill. and provides online and off-line marketing, advertising, public relations, branding, and shopping evaluation services; search engine optimization and marketing services, opt-in email marketing, and pay-per-click campaign management; online dating; web design, custom web-based applications, database systems, managed and shared hosting solutions,
e-commerce and high-speed business Internet access; software for affiliate marketing and affiliate marketing services; online education; and marketing to expectant parents. See www.thinkpartnership.com for more information.
