HERNDON, Va., -- August 31, 2006 -- SWsoft, a recognized leader in server automation and virtualization software, today announced a new corporate and product brand identity designed to more closely align its complementary products and growing core audiences of enterprises and service providers.
The branding initiative includes a new tagline, "Virtualization and Automation for the Real World," which reflects the marketplace requirement to optimize information technology (IT) infrastructure using virtualization technology as a means to enable automation. For full optimization, both virtualization and automation are required.
The tagline represents SWsoft's commitment to delivering virtualization and automation solutions that offer maximum efficiency, breadth, integration and openness with real-world support, business models and partnering worldwide.
The new branding is incorporated into a re-launched, easily navigated website, www.swsoft.com, and brings together all of the company's products and solutions into a new, clean design. All of the company's product offerings are united under one master SWsoft brand identity for both of the company's main customer segments -- enterprises and service providers.
Sustained ultra-fast growth, multiple recent acquisitions and successful products -- including Virtuozzo, Plesk, HSPcomplete, PEM and Sitebuilder -- created an opportunity to update and refine the branding. The branding was created in partnership with Liquid Agency of San Jose, California.
"As we continue to evolve and grow quickly in the virtualization and automation markets, we find that our customers and partners are looking for more complete solutions," said Kurt Daniel, vice president of marketing and alliances, SWsoft. "This realignment into one integrated branding strategy reflected on our website brings together all of our products into easy to evaluate solutions and will further enhance our position in the marketplace."
After a short transitional period, the Virtuozzo website (www.virtuozzo.com) will be fully integrated into the newly re-launched SWsoft website (www.swsoft.com).
Updated logos and artwork are located at http://www.swsoft.com/en/company/mediacenter.
About SWsoft
SWsoft is a recognized leader in server automation and virtualization software. With more than 10,000 customers in over 100 countries, SWsoft's suite of award-winning products delivers proven performance, manageability and value SWsoft is a high-growth company funded by Bessemer Venture Partners, Insight Venture Partners and Intel Capital. For more information about SWsoft, visit www.swsoft.com.
