MINNEAPOLIS -- Digital River, Inc. (NASDAQ:DRIV), a global leader in e-commerce outsourcing, today introduced its Digital River marketStudio™ integrated e-marketing toolset. In an e-marketing industry first, Digital River is offering marketing executives a single, web-based view for monitoring and reporting on the performance of their online marketing activities. marketStudio is designed to help marketing executives measure, compare and optimize their marketing spending by giving them instantaneous, in-depth and accurate reporting on the ROI and lifetime value generated from their e-commerce, Web analytics, e-mail, keyword bid management and affiliate programs.
“Today’s marketing executives are looking for a 360-degree view of their e-commerce sales channels,” said Joel Ronning, Digital River’s CEO. “When it comes to determining ROI and making spending adjustments with their marketing dollars, they want to see the results of their online marketing promotions, campaigns and investments from a single, reconciled vantage point and then assess and measure their programs in relation to each other.”
Instead of having to go from one reporting system to another to manually integrate, compile and reconcile data, just a single click in marketStudio can give marketers access to actionable, easy-to-digest information that spans across their marketing programs. They will see sales and profitability results as well as lifetime value across a variety of marketing vehicles, including e-mail campaigns, paid search advertisements and affiliate driven sales.
“With marketStudio, we are bringing the power of our industry-leading e-marketing tools together in a single source,” said Joel Ronning, Digital River’s CEO. “We are taking what has traditionally been viewed in the e-marketing space as separate and distinct product offerings and creating a deep and natural integration between our e-commerce, Web analytics, e-mail, keyword bid management and affiliate technologies. And because marketStudio is tied to a commerce system that can provide data reconciliation, we can help ensure that our clients are getting what we believe is the most accurate data in the industry. In the end, marketStudio will provide our clients better insight into their businesses so they can make more informed decisions and ultimately generate improved results.”
Part of Digital River’s long-term acquisition strategy has been to acquire companies with complementary technologies. Digital River’s success in executing on this strategy has uniquely positioned the company to develop its integrated e-marketing toolset. Some of the recent acquisitions that have contributed to marketStudio’s technology platform include BlueHornet Networks, Inc., Fireclick, Inc., the DirectTrack affiliate management platform and the KeywordMax paid search bid management tool.
“Moving forward, you can expect to see not only deeper integrations between the toolsets within marketStudio, but also new tools to help online marketers further optimize their online selling,” continued Ronning. “In the long term, we believe marketStudio can help us deliver even greater operational efficiencies and revenue-generating opportunities for our clients and our company.”
About Digital River, Inc.
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.
