DALLAS/EWORLDWIRE/Jan. 22, 2004 --- C I Host today booted up the "beta test" of the Wi-Fi Guy roadtrip at the 2004 Sundance Film Festival in Park City, Utah. After the test run at Sundance, The Wi-Fi Guy will go coast to coast seeking out all things wireless -- connecting, networking and hooking up -- where business communication has never gone before.
"We sponsored the Wi-Fi Guy because C I Host has a history of progressive marketing," said Christopher Faulkner, CEO of C I Host. "Wi-Fi is the most liberating business tool since the laptop. So we want to help point out the hot beds of wireless activity, spread the word and recruit more disciples."
The Wi-Fi Guy, a journalist and published author, said, "Sundance is the place to reach opinion leaders, celebrities and early adopters. This year, there is a huge Wi-Fi presence, compliments of Starbucks Coffee Company, HP and T-Mobile, USA."
Ironically, the idea for the Wi-Fi Guy tour was conceived at a Starbucks coffee shop, when passersby repeatedly asked the writer about his wireless connection -- consisting of an HP laptop and a T-Mobile Hotspot connection. (C I Host threw in unlimited use of a 2004 Ford Expedition -- boldly wrapped in C I Host's trademark orange and blue.)
"It's cool and productive, but many people know nothing of Wi-Fi," said the Wi-Fi Guy. "So, we discussed the idea at C I Host and...Roadtrip!"
Wi-Fi is a local area network (LAN) that communicates via radio waves on the 802.11 communications standard instead of wires. Hotspots are available throughout the United States in coffee shops, airports, copy service centers and even churches enabling users to access the Internet.
The annual Sundance Film Festival, a major program of Sundance Institute, is held each January and is considered the premier showcase for American and international independent film.
About C I Host
C I Host (www.cihost.com), based in the Dallas/Fort Worth market, is a Web hosting and Internet solutions provider, domain name registrar (DNR) and application service provider (ASP) serving 200,000 individual consumers and businesses in 182 countries worldwide.
