LAS VEGAS -- National Association of Broadcasters (NAB) – April 19, 2004 — SAVVIS Communications (Nasdaq: SVVS), a leading global IT Utility, today announced it is collaborating with HP on the development of the next wave of digital entertainment creation, management and distribution.
This effort is intended to result in the HP Digital Media Platform, an industry-standard platform that will link together all production and post-production applications, technologies and processes in a way that enables the media and entertainment industries to securely and efficiently create and deliver digital entertainment across multiple media channels and invent new entertainment experiences and revenue models.
The HP Digital Media Platform is designed to enable companies that own, create and distribute digital content—such as broadcasters, cable operators, film studios, Internet service providers, advertising agencies, and video and music production houses—to collaborate more effectively, resulting in faster time to market and quicker and more profitable revenue streams.
“In addition to unlocking the power of digital content, the HP Digital Media Platform is all about the secure enablement of content on the move,” said Vikki Pachera, vice president of global alliances and business development, HP. “We are leveraging our longstanding relationship with SAVVIS to ensure the Digital Media Platform will offer the protected management and distribution of digital content, and revolutionize the digital production and post-production processes of the broadcast and entertainment industries.”
The Digital Media Platform consists of a complete set of tools and infrastructure that addresses the entire workflow process, assists the management of media assets along the content lifecycle and provides for easy plug and play of applications. SAVVIS and HP are collaborating to ensure the platform protects the management and distribution of digital content in the broadcast and entertainment industry.
“A wide variety of enterprises need to share, manage and distribute digitized content with partners, affiliates and customers worldwide. SAVVIS’ work with HP marks the first truly comprehensive service designed to meet those needs,” said Darcy Lorincz, SAVVIS SVP & General Manager Global Rich Media. “We’re allowing enterprises to preserve their investment in current infrastructure, while simultaneously contracting management, delivery and archive services as a utility — all without substantial capital investment.”
About SAVVIS
SAVVIS Communications (NASDAQ: SVVS) is a global IT Utility that leads the industry in delivering secure, reliable, and scalable hosting, network, and application services. SAVVIS’ strategic approach combines the use of virtualization technology, a utility services model, and automated software management and provisioning systems. This allows customers to focus on their core business while SAVVIS ensures the quality of their IT infrastructure. With its recent acquisition of the assets of Cable & Wireless America, SAVVIS becomes one of the worlds’ largest providers of IP computing services and the world’s third largest provider of hosting services. For more information about SAVVIS, visit: http://www.savvis.net. For more information about end-to-end media services from SAVVIS’ WAM!NET division, visit: www.wamnet.com.
