TEMPE, Ariz., May 12 -- Tempe-based Limelight Networks, a leading end-to-end digital delivery network, announced today that it was recently selected by the AMBER Alert Web Portal Consortium (AAWPC), a national partnership between local governments and the private sector, to distribute the nationwide AMBER Alerts to law enforcement and media outlets across the country. In a search to find a network that could deliver the extremely time-sensitive AMBER Alerts, the AAWPC chose Limelight Networks based on its proven reliability, speed and robust network.
"As the AMBER Alert system leverages the Internet to reach audiences as quickly as possible, Limelight Networks is poised to assist by delivering potentially life-saving alerts within seconds," said David Rice, vice president of sales and marketing for Limelight Networks. "It is rewarding to know that our network and technology will be utilized by the AAWPC to create a safer environment for children."
The AAWPC is leveraging Limelight Networks' expansive network and efficient architecture to ensure that national broadcasters, law enforcement agencies, and concerned citizens across the country, receive AMBER Alerts the moment they are issued. Limelight Networks' highly scalable network, along with its proven performance to handle peak loads, will allow the AMBER Alerts to reach the largest possible audience in the shortest amount of time.
"Our search for a network to deliver AMBER Alerts really came down to two very important factors -- speed and reliability," said Chris Warner, architect of the network and a member of the AAWPC. "Limelight had proven time-in and time-out that they could meet those demands, and we knew that we could depend on them to send our message out quickly."
The AMBER Alert Web Portal was designed as a one-stop tool for law enforcement, broadcasters and the general public, to disseminate information in the fastest, most reliable way possible by using every available means of communication.
The nationwide AMBER Alert network dramatically streamlines the process of entering up-to-the-minute information and sending that information to all relevant parties, from law enforcement, broadcasters, the Department of Transportation, corrections and probation officers, border agencies, utilities, and transit authorities to casinos, lottery commissions, and other partner organizations.
Moreover, the system simultaneously sends out alerts to the general public via email, cell phones, pagers, and other personal communications devices; users simply sign up to receive the free alerts via their device's service provider or their favorite broadcast media Web site. Partner organizations and the public are also provided a real-time radius of the search area, determined by possible routes of travel and elapsed time from where and when the abduction occurred.
In addition to delivering AMBER Alerts, Limelight Networks provides digital content delivery for many of the world's leading music, entertainment and Internet companies including Buy.com, Musicmatch, Real Networks, Virgin, Valve Software, IFLIM and QuePasa.com, as well as leading radio and television broadcast networks.
About the AMBER Alert Web Portal Consortium (AAWPC)
AAWPC is multi-state consortium that has led the development of the Portal now being called AMBER Alert 911. AAWPC included multiple states as well as every stake holder in the process so that the network was actually built for and by the state holders. The operations of the network are being funded by a national Public/Private partnership where in the private sector is, and will continue to, underwrite the development and operation of the network. For more information on this partnership contact Chris Warner at cwarner@amberalert911.org.
About Limelight Networks
Privately-held Limelight Networks is the first comprehensive digital delivery network, providing end-to-end IP delivery solutions that include live and on-demand streaming media, content delivery, storage and hosting as well as "Tier-1+" bandwidth services. Leveraging an efficient network architecture with strategic distribution locations around the globe combined with powerful download management and reporting tools, Limelight Networks enables some of the industry's top content providers, webcasters and enterprise customers to reduce the cost and complexity of delivery, while ensuring unmatched performance. Limelight Networks' innovative delivery platform has been proven to dramatically cut the costs associated with e-commerce, distance learning, online entertainment and corporate connectivity. For more information, visit http://www.limelightnetworks.com
