WOBURN, Mass. & SAN FRANCISCO -- Mirror Image(R) Internet, a leading adaptive network for online content, application and transaction delivery, today announced that Poindexter Systems Inc., a leading provider of performance optimization technologies for online marketers, has partnered with Mirror Image for the increased capacity required to ensure the seamless delivery of targeted advertisements via its SmartServe ad server.
Poindexter's SmartServe is a sophisticated ad serving tool that provides publishers and advertisers with trafficking, campaign management and detailed reporting at a low cost. In order to seamlessly handle growing demand, the company sought a comprehensive solution that would host its applications while enabling it to quickly extend SmartServe's reach and scale, without increasing upfront or ongoing infrastructure costs.
"Based on our past experience working with CDN vendors, Mirror Image's architecture enables our rapidly growing organization to scale quickly to capture larger campaign deals without having to worry about network capacity," said Steve Jacobs, CTO of Poindexter Systems. "In using Mirror Image for application hosting, ad serving and rich content delivery, we've been impressed with the support organization's ability to acts as an extension of the Poindexter team."
"In order for growing advertising service providers to be successful, it is imperative they have the on-demand capacity necessary to handle varying traffic loads as well as rich and dynamic content," said Frank Brilliant, Vice President of Sales and Marketing for Mirror Image. "We are excited to be working with cutting-edge companies like Poindexter who are committed to improving the delivery, reliability and relevance of online advertising and marketing campaigns."
Mirror Image's Web computing and content delivery solutions include Global Content Caching, Managed Content Targeting, Web Beacon and Java Executive Environment offerings, which help Poindexter address growing content delivery, targeting, optimization and measurement requirements while maximizing campaign profitability, enhancing site performance and improving client satisfaction.
About Poindexter Systems
Poindexter Systems, Inc., a leading provider of performance optimization technologies that enable direct marketers to maximize the performance and profitability of their online advertising campaigns. The company's Progressive Optimization Engine(TM) (POE) is the industry's first real-time statistical modeling platform that uses clustering and predictive modeling to identify audience viewing behavior and response to various ads. Using Poindexter's flagship POE(TM) Optimization Suite, companies such as America Online, American Express, Continental Airlines, and T-Mobile have significantly enhanced the accuracy and effectiveness of their online advertising campaigns, maximizing their budgets and customer response. For more information, call 212-741-4222 or visit our visit Web site at www.poindextersystems.com.
About Mirror Image Internet
Mirror Image(R) Internet, a leading adaptive network for online content, application and transaction delivery, provides innovative Web computing solutions that offer e-businesses a smarter way to create more engaging Web experiences for users worldwide. With an enterprise-class platform combining an optimal mix of connectivity, processing power and storage, Mirror Image gives retail, advertising/media and software companies the control they need to deliver the Right Content to the Right Customer at the Right Time. Principally owned by Xcelera Inc. (AMEX: XLA), Mirror Image increases revenue opportunities, reduces infrastructure costs and improves customer satisfaction for Global 2000 enterprises, e-businesses and service/hosting providers worldwide through its corporate headquarters in Woburn, Massachusetts. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.
