Ritz Interactive Profits From Unparalleled DNS Service With UltraDNS

BRISBANE, Calif.--June 16, 2004--UltraDNS Corporation, the world's leading Managed DNS Service Provider, today showcases Ritz Interactive, one of thousands of companies that have realized 100% DNS uptime by migrating to the UltraDNS platform. Ritz Interactive, an e-commerce network of interactive websites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers, selected the UltraDNS Managed DNS Service in early 2003 in order to guarantee the performance of the Domain Name System (DNS) infrastructure as it continued to scale web operations with the success of its business.

The need for 100% reliability and website fail-over protection was paramount to the outsourcing decision as every minute of downtime would translate to lost revenue for the online communities of Ritz Interactive.

"A DNS outage in our line of business is unacceptable as it would directly equate to a substantial loss of revenue," stated Peter Tahmin, vice president and COO at Ritz Interactive. "UltraDNS bulletproofs our DNS and enables us to focus on running our business without having to worry about slow connections or loss of online operations due to DNS failure. That kind of reliability is critical to our bottom line and our ability to provide our users with the service experience they have come to expect."

UltraDNS provides Ritz Interactive and more than 8,000 other customers with the industry's only fault-tolerant, global directory service. Backed by an industry leading service level agreement (SLA) guaranteeing 100 percent uptime, Managed DNS Service allows companies to hierarchically manage DNS information through a Graphical User Interface (GUI). DNS changes made through the GUI are globally propagated in 2 minutes or less so that end-users always have the most up-to-date information to resolve their content requests. For website fail-over protection, UltraDNS monitors a customer's hosting environment and dynamically updates DNS records so that end users are directed to a secondary location.

"Organizations that rely on their web presence for e-commerce continue to migrate to more robust technology platforms with proven reliability and performance," said Ben Petro, president and CEO of UltraDNS. "By prioritizing fault-tolerance, high-availability, and security in the delivery of managed services, UltraDNS is able to provide Ritz Interactive carrier-class DNS solutions that establish the foundation for the successful operation of their mission-critical websites."

About Ritz Interactive

Headquartered in Irvine, California, Ritz Interactive (www.RitzInteractive.com) is an e-commerce network of interactive Web sites dedicated to providing a wide selection of leisure-time products at the most competitive prices for online shoppers. In addition to its leading e-tail destinations RitzCamera.com, WolfCamera.com, PhotoAlley.com, CameraWorld.com, RitzPIX.com, RitzElectronics.com, RitzCards.com, BoatersWorld.com and OuterBanksOutfitters.com, Ritz Interactive owns and operates a number of popular content-oriented community portals, including Photography.com, FishingOnly.com and BoatingOnly.com. For more information visit www.ritzinteractive.com.

About UltraDNS

Based in Brisbane, Calif., UltraDNS Corporation is the world's leading Managed DNS Service Provider with over eight million domains currently under management, delivering solutions that enhance the reliability and performance of the world's largest directories and the mission-critical applications that access them. UltraDNS offers highly scalable solutions -- both as a managed service provider and as a developer of custom infrastructure solutions -- built on its unique Directory Services Platform and proprietary, patented technologies. UltraDNS infrastructure services, such as Managed DNS, address the growing need for fast, reliable responses to directory queries in today's converging Internet/telecom environment. By connecting a user's information request to the proper directory and assuring a quick, accurate response, UltraDNS plays a key enabling role in delivering content, information, and data to users when, where and on whatever device they choose. The company was founded in 1999 and is funded by Reuters Group PLC, VantagePoint Venture Partners and New Enterprise Associates. Customers include Oracle, MSN Hotmail, Forbes.com, PalmOne, and Intellisync. For more information please visit: www.ultradns.com.