Fireclick Builds Momentum, Expanding Presence in Web Analytics Market
18 August 2004
MINNEAPOLIS -- Aug. 18, 2004 -- Fireclick, Inc., a leading provider of Web analytics solutions, today announced that it continues to expand its market presence. The company, a wholly owned subsidiary of Digital River, Inc. (Nasdaq:DRIV), has signed several brand name customers such as Air Canada, Lenox, Inc., and Safeway Inc. As part of its service, Fireclick is providing these online merchants easy-to-use, easy-to-deploy and easy-to-maintain analytics that generate action-oriented metrics designed to improve online businesses.
"The need for strong Web analytics solutions continues to increase as online merchants seek more sophisticated tools for understanding their customers, generating revenue and optimizing site operations," said Ram Srinivasan, Digital River's vice president of analytics and general manager of Fireclick. "We are pleased to announce that Fireclick is building upon this market momentum and winning important new clients. We remain committed to building the Fireclick business and making it the integrated analytics solution of choice among Digital River's clients."
"We selected Fireclick as our Web analytics provider because of its user-friendly technology, easy-to-build reports and high cost-benefit ratio," said Eduardo Mandri, director of e-business innovation at Destina, a wholly-owned subsidiary of Air Canada responsible for Air Canada's Web site development and management. "As a result of Fireclick's intuitive interface, our ability to extract usage data has increased, providing us with a deeper understanding of the effectiveness of our online marketing activities."
Marketing managers, online merchandisers and site designers use Fireclick's comprehensive, real-time online Web analytics service. The breadth of Fireclick's solution ranges from basic analytics to the unlimited ad-hoc segmentation provided by its Warehouse Suite.
"We chose Fireclick because of its advanced architecture, consisting of real-time data views coupled with historical data warehousing and augmented via unlimited segmentation," said Joe Devine, CTO of Safeway Inc.'s grocery home shopping business - Safeway.com. "This architecture allows us to view our Web analytics information across segments as well as our customers' activities and behaviors at levels unmatched by other vendors. We're able to automatically divide customers into geographic groups and utilize the complete functionality of Fireclick to analyze just that segment."
Fireclick supports more than 300 Web sites of all sizes in diverse industries to improve the profitability of their online business operations. Current customers include leading retailers, such as Lillian Vernon, RadioShack, Skechers, Ann Taylor, Patagonia and Venus Swimwear.
About Fireclick, Inc.
Fireclick, a wholly owned subsidiary of Digital River, Inc., provides a comprehensive Web analytics solution that offers online businesses real-time, actionable information about their customers. The sophisticated data delivered by the application service can be used to improve operating results, create a better user experience, and increase site traffic, revenues and profits. For more information, visit www.fireclick.com.
About Digital River, Inc
Digital River, Inc., a global leader in e-commerce outsourcing, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company's comprehensive platform offers site development and hosting, order management, fraud prevention, site merchandising, advanced reporting and analytics, product fulfillment, e-marketing and multi-lingual customer service.
