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Many advertisers continue to use pay-per-click advertising because they are unaware of any alternatives. The fact is, there are very promising search engines that may be used as an alternative or supplement to a PPCSE campaign. Even if you have dropped your PPCSE advertising altogether because you cannot find that blend of quality, high-volume traffic along with a low bid price, you will want to consider these alternative search engines.
This article will look at three search engines. If you have not already added your site to these search engines, it is highly recommended that you do so.
TowerSearch
Why only allow one advertiser to be number one? This is the question that TowerSearch has posed to the pay-per-click search engine industry when they introduced their "Equalized Results".
TowerSearch guarantees that advertisers will receive a top listing for their site under the keywords that they choose without bidding on those keywords. This is done through a constant re-organizing of their results to ensure that each advertiser receives fair treatment. Because there is no per click cost associated with listing your site on TowerSearch, your monthly expenditures will remain consistent even if the traffic from your listings increases significantly.
TowerSearch advertisers can select from two account levels. The "Standard Listings" ($29.95/month) account allows advertisers to list their site under as many as 100 keywords. TowerSearch does provide an account that allows for unlimited keywords, but be prepared to pay a little extra for that account ($49.95/month).
Over 1,200 websites currently participate in the TowerSearch network. Unlike a pay-per-click search engine that pays its network partners to provide searches, TowerSearch rewards its partners for new clients. The result is that TowerSearch traffic is driven by users interested in finding a product or service, not an affiliate looking to make a commission.
TowerSearch seems to be the only search engine that effectively reduces your per click cost as you receive more traffic. Because they charge a flat monthly fee for their services, as you improve your listings, add keywords and increase traffic to your listings, your per click price will quickly drop to an insignificant level. TowerSearch is well worth the meager $29.95/month they are charging.
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