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LookListings
One of the main problems pay-per-click search engines have presented to advertisers is the "ego bidder". This is the bidder who bids so much higher than what everyone else is willing to pay that all competition is effectively cut off. The negative consequence of this is that the bid price is artificially inflated and all advertisers suffer less traffic or higher bid prices.
To avoid the ego bidders, and to provide all advertisers with a fair price for their listings, LookListings charges a flat per click fee of just $0.15. Try finding a quality keyword on Overture or Google for $0.15 - I promise you will not be able to find one.
This system has worked very well for them and their advertisers. Because there is no bidding process, advertisers are able to concentrate more on how their listings read and what keywords they are listed under rather than focusing on whether they have been outbid, are paying too much for their listing, or other time-consuming activities.
LookSmart was already recognized for being a top search engine before launching LookListings. Since LookListings became available, LookSmart has added MSN, AltaVista, About, Excite, Netscape, InfoSpace, Cnet, and RoadRunner to participate in their program.
LookListings will probably be the most expensive option out of the three search engines presented here. However, with the search traffic they are able to provide, their services are well worth the asking price.
Conclusion
This article has mentioned three search engines that act as alternatives or supplements to PPCSE's. PPCSE's are not a bad marketing investment. However, they can be expensive and difficult to manage. These alternative search engines all offer one thing: more traffic for your money.
This article is contributed by Mark Daoust of CPC-List.com (http://www.cpc-list.com).
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