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It is important for web designers and developers to develop web sites or applications that will rank well with major search engines. By understanding and focusing on areas such names for URL paths, image and files can make the site much engines. With current statistics supporting that almost 80% of Internet users using search engines to locate information re-enforces this principle. The articles help web designers understand some of the most basic points to consider during the more spider-friendly.
Keywords
Before optimizing any web site, it is important to pick out keyword phrases that reflect the content or service of the pages. It is also important not to pick out a popular keyword so be specific on your keywords. For instance, if the web site contains information about F1 racing cards, the keywords “racing cars” would be too general. The keywords “formula racing cars” would be more ideal and more targeted. If you have problems selecting your keywords, then we recommend using a package called word tracker to assist you in selecting the appropriate keywords.
Meta Tags
Most major search engines eg Google have very little emphasis on META tags (other than informational purposes) than previous years due to its abuse by some people. However, some smaller search engine (Crawlers) still uses it to determine the web sites ranking. For most, it is ideal to optimize for the major search engines since that is where the majority of traffic will come from.
META tags are ideal to add in keyword phrases since search engine tend to use the META description tags to display the web site information on the search results. Creating a honest META description line will benefit you over the long term.
Images
For image files, search engines generally tend to weight rankings for the file name and also the ALT line information. The ALT generally describes the nature and use of the image. So, this is crucial to focus putting in keyword phrases – but do not overdo things. There are penalties if too many keywords are used too often on the one page.
URL Paths
This is another area where keywords should be carefully used. For example, paths such as http://www.youdomain.com/keyword1_keyword2/keyword_filename.html will get the attention of the search engines. It is important to remember to focus on a keyword phrase per page. The reason is simply not to put all your eggs in one basket. Some keyword phrases tend to be very popular and are hard to get good rankings so it’s prudent to focus on other targeted keywords to increase the chances of a good ranking.
Titles
This is considered to be one of significant areas to focus keywords on. The title of the web document is generally the area where descriptions of the content are placed under a certain category or subject. Firstly, be careful not to overdo the keyword phrases and start with the keyword at the front of the title line.
Once you have made the appropriate changes to your web site, you should submit it to both major search engines and directories. This ensures that your web site is exposed to a global audience. Even with the search engine optimizations complete, it may take up to six months before you see the results of your hard work. Due to the change nature of search engine algorithms, it is necessary to continously tweak your site to maximize the search result rankings.
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